Need Him Global began in 1996 as a partnership between several evangelical organizations to create a safe place for people to talk about what it means to know Jesus Christ. These organizations included Billy Graham Evangelistic Association, Campus Crusade for Christ, Moody Broadcasting, Ron Hutchcraft Ministries, and Luis Palau Evangelical Association. From the beginning it was about leveraging media to share the Gospel and meet people who had questions about what it means to start a relationship with Jesus Christ.
This was spurred by a report from George Barna indicating that 35% of Christian radio audiences were not Christian. Need Him Global was created in response to that research in order to provide an evangelism response strategy such that someone could reach out 24 hours a day to speak to a volunteer about beginning a personal relationship with Jesus Christ.