In 2014, Need Him Global had over 200 million audience impressions – announcing the gospel across different types of media channels. Only through generous, strategic partnerships is the ministry able to achieve these astounding results. Since 1997, one of the most exceptional partners is Hobby Lobby Stores, Inc.
In 1970, entrepreneurs David and Barbara Green, along with their young family, began making miniature picture frames in their garage. A few years later, on August 3, 1972, the Green family opened the first Hobby Lobby store with a mere 300 square feet of retail space. Hobby Lobby has not stopped growing since. Today, Hobby Lobby Stores, Inc., headquartered in Oklahoma City, OK, operates over 600 stores across the nation
On Christmas Day 1995, David Green was reading the Christmas advertisements, including those for his own store, and he felt commissioned by God to do something different. Hobby Lobby was selling all kinds of crafts that customers used to celebrate Christmas, yet David Green was struck by the lack of any testimony in newspapers regarding the meaning of the holiday. He responded to that commission by creating a simple full page newspaper ad that began Easter Sunday 1997. Need Him Global partnered with Hobby Lobby and Mr. Green from the very beginning allowing readers an opportunity to respond to this gospel message.
Today, the ads run in 290 newspapers with a reported readership of 44 million people. The public’s response to the ads has been overwhelmingly positive for Hobby Lobby.
But the partnership didn’t stop there. Desiring to expand their outreach, Hobby Lobby and Need Him Global joined together to reach out through cutting edge advertisements on cable television stations such as MTV, Cartoon Network, Comedy Central and others. Family ownership allows the Green’s to minister directly from Hobby Lobby’s profits to support Christian ministries around the world. According to the Green’s, “Most of the giving is done as a family through the business. We don’t have a separate family foundation. It’s a business decision that we make as a family.”
The latest project from the Green Family is a massive undertaking. In 2017, the Museum of the Bible will open its 430,000-square-foot nonprofit museum in Washington, D.C., located just two blocks from the National Mall and three blocks from the Capitol. Need Him Global is blessed by their support and partnership and thank God for their faithfulness in sharing the good news.